Product RED | The Lazarus Effect Campaign

A new campaign comes just in time to spread the word about funding the fight against AIDS.

The 27-year-old woman wearing an “I Love New York” T-shirt looked healthy. Her visit to New York from her home in Zambia included plans to see Wicked, sing karaoke and attend, last week, a star-studded screening of The Lazarus Effect, a 30-minute documentary at the Museum of Modern Art.

Concilla Muhau is one of four HIV-positive Zambians in the film, all of whom shared their stories with filmmaker/director Lance Bangs who went to Africa to demonstrate the dramatic transformation of their lives before and after taking antiretroviral drugs.

The documentary, exec produced by Spike Jonze and produced by Anonymous Content and (Red) — the organization that touts using commerce to help fight AIDS via co-branded products — debuts May 24 on HBO, YouTube and Britain’s Channel 4. It shows Muhau first as a skeletal figure, barely able to move from a chair. “It was like I was already dead,” she says in the film. Ninety days later, the documentary shows, she gained weight, is mobile and can be a mother to her daughter…

{Read more via AdWeek}

Ben Stiller’s STILLERSTRONG stays strong with launch of ‘Haitian School Initiative’

Last December, we brought you word of Ben Stiller’s charitable spoof (witness above video) of Lance Armstrong’s charitable tour de force — LIVESTRONG. Well, sort of a spoof, I should say. Stiller was 100% serious with his goal: raising funds to build a school in Haiti.

This was before the earthquake struck.

Post quake, Stiller’s campaign had a even greater role to play, and in response, he launched the Haitian School Initiative to set up temporary schools for Haitian children who had been displaced…

{Read more via USA Today}

Carlos Abadi – Financier and Philanthropist

Carlos Abadi is currently the president of the well-known international financial firm Abadi& Co. This financial firm specializes on emerging markets and is firmly established in the financial market as one of the oldest financial companies still in business today.

Besides acting as president of Abadi& Co., he is part of the Board of Directors for Refco Litigation Trust, where he plays an active role as an important board member. Carlos Abadi also devotes his time to Roubini Global Economics (RGE) as a member of their Board.

{Read more via ezinearticles.com}

Abadi and Co’s Carlos Abadi and His Humanitarian Efforts

Carlos Abadi has been the president of the financial services business Abadi and Co since May of 1991. As an SC Johnson School of Management student from 1984 to 1986, he spent 20 years of his career pursuing financial solutions, as well as giving out professional advice to start up private sector businesses including banks and governments, where he works in an unpredictable financial environment. He also has had broad mathematical training, which makes his approach always based on risk-reward assessments and analytical debt valuation methods.

{Read more via the Traditional and Contemporary Marketing Blog}