Stand Up To Cancer Fundraiser Returning in September

Stand Up To Cancer is returning to prime time after two years with a star-packed fundraiser hosted by the three network evening news anchors.

It will be simulcast commercial-free on ABC, CBS and NBC as well as on HBO, Discovery Health, E!, MLB Network and the Style Network on Friday, Sept. 10 at 8/7c. (More networks and cable channels are expected to join in.)

“Our goal with this telecast is to not only continue to raise funds to accelerate promising research, but also show viewers how their money and individual action will make — and have already made — a difference,” said executive producer Laura Ziskin, herself a cancer survivor. 

She also oversaw the September 2008 telecast that helped raise more than $100 million…

{Read more via FOX News}

Product RED | The Lazarus Effect Campaign

A new campaign comes just in time to spread the word about funding the fight against AIDS.

The 27-year-old woman wearing an “I Love New York” T-shirt looked healthy. Her visit to New York from her home in Zambia included plans to see Wicked, sing karaoke and attend, last week, a star-studded screening of The Lazarus Effect, a 30-minute documentary at the Museum of Modern Art.

Concilla Muhau is one of four HIV-positive Zambians in the film, all of whom shared their stories with filmmaker/director Lance Bangs who went to Africa to demonstrate the dramatic transformation of their lives before and after taking antiretroviral drugs.

The documentary, exec produced by Spike Jonze and produced by Anonymous Content and (Red) — the organization that touts using commerce to help fight AIDS via co-branded products — debuts May 24 on HBO, YouTube and Britain’s Channel 4. It shows Muhau first as a skeletal figure, barely able to move from a chair. “It was like I was already dead,” she says in the film. Ninety days later, the documentary shows, she gained weight, is mobile and can be a mother to her daughter…

{Read more via AdWeek}

Stars Celebrate National Barefoot Day For Charity

Today is National Barefoot Day, which kicks off a weeklong series of events organized by Soles4Souls to encourage people to donate shoes to those in need.

“If you can’t dig deep in your pockets, than dig in your closet!” said Scarlett Johansson, who has donated over 2000 shoes to the charity. “Americans can make a huge difference with Soles4Souls by donating shoes. Souls4Soles gives away a pair of shoes every 13 seconds in over 120 countries, with over 55 percent donated to fellow Americans.”

Over the course of the entire week, Soles4Souls will be distributing more than 50,000 pairs of new shoes in the United States while it also collects much needed donations support shoe drives at schools, churches and community centers.

“Whether it’s a child struggling to go to school in Kenya, or an American who needs a pair of work boots, Soles4Souls is there to answer the simple requests of millions of people,” says Brittany Snow. “We hope you will participate in Barefoot Week and help change the world, one pair at a time.”

“I am thrilled to support Soles4Souls and…Barefoot Week in order to help spread their mission to ‘Change the world one pair at a time’,” adds Kellie Pickler. “Their commitment is inspiring and I hope that thousands of people join me in support of the fantastic work they are doing across America…”

{Read more via Look to the Stars}